Ready to turn your good team into an exceptional one?
Custard gives managers real-time culture data and the exact actions to take, so you know what's happening and precisely what to do about it.
Turn your managers into the most powerful asset inside your business.
Launching June 2026. Be first in.
Workplace culture decides if your business lives or dies.
Research from Gallup shows:
Companies with highly engaged teams see 23% higher profitability
Organisations with strong cultures experience 81% less disengagement
Teams with effective managers show 59% lower turnover
Yet most companies still rely on one annual engagement survey.
By the time problems appear, they’re already expensive.
Custard gives managers real-time feedback from their teams, helping them strengthen culture, spot problems early and lead with clarity.
With Custard, you'll finally be able to:
1. Measure culture properly
Short anonymous weekly surveys create a real-time Culture Pulse™ across teams, departments and managers.
2. Identify problems before they explode
Spot early warning signs like rising stress, disengagement or poor leadership through the Team Health Score™ and culture alerts.
3. Improve culture with practical leadership guidance
The AI Culture Coach™ turns feedback into specific actions, scripts and leadership interventions managers can actually use.
No guesswork.
No yearly engagement surveys nobody trusts.
Just clear signals about what’s really happening inside your team.
Our founder
Heather Elkington
Heather began her career as an Assistant Manager on the Harrods shop floor, where she saw first-hand how leadership behaviours shape team culture.
She later helped scale the SaaS company GoProposal to multi-million-pound revenue and an eight-figure exit, before joining Sage (FTSE100) as Director of Operations, leading five high-performing teams.
After years of working with organisations struggling to understand what was really happening inside their teams, Heather founded Custard, a culture measurement platform designed to help leaders spot issues early, strengthen managers, and build high-performing cultures.
Her clients have included organisations such as Sony Music Publishing, Ministry of Defence, American Express and Specsavers.
Heather is also a TEDx speaker and Penguin-published author of Your Boss Era.
COPYRIGHT 2026 CUSTARD™ ALL RIGHTS RESERVED.