Ready to turn every manager into a powerhouse leader?
Managers drive 70% of a team’s engagement. Meaning your managers are either your biggest risk or your greatest competitive advantage.
Custard makes sure it’s the second.
Custard is an AI-powered platform that gives every manager real-time team culture data using team pulse surveys, then shows them exactly what to do next.
Turn your managers into your strongest competitive advantage.
Beta kicks off May 6th. Public launch June 2026.
Join the waitlist to get all the juicy info.
Workplace culture decides if your business lives or dies.
Research from Gallup shows:
Companies with highly engaged teams see 23% higher profitability
Organisations with strong cultures experience 81% less disengagement
Yet most companies still rely on one annual engagement survey (or nothing at all). Then by the time problems appear, they’re already expensive.
Custard gives managers real-time feedback from their teams, helping them strengthen culture, spot problems early and lead with clarity. As well as arming your managers with the tools, education and confidence they need to become powerhouse leaders.
With Custard, you'll finally be able to:
1. Measure culture properly
Short anonymous weekly surveys create a real-time Culture Pulse across teams, departments and managers.
2. Identify problems before they explode
Spot early warning signs like disengagement or lack of feedback through the Team Health Score and culture alerts.
3. Improve culture with practical leadership guidance
The AI Culture Coach turns feedback into specific actions, scripts and leadership interventions managers can actually use.
No guesswork. No yearly engagement surveys nobody trusts. Just clear signals about what’s really happening inside your team.
Our founder
Heather Elkington
Heather began her career as an Assistant Manager on the Harrods shop floor, where she saw first-hand how leadership behaviours shape team culture.
She later helped scale the SaaS company GoProposal to multi-million-pound revenue and an eight-figure exit, before joining Sage (FTSE100) as Director of Operations, leading five high-performing teams.
After years of working with organisations struggling to understand what was really happening inside their teams, Heather has now founded Custard, a culture measurement platform designed to help leaders spot issues early, strengthen managers, and build high-performing cultures.
Her clients have included organisations such as Sony Music Publishing, Ministry of Defence, American Express, Citi Bank and so many more.
Heather is also a TEDx speaker and Penguin-published author of Your Boss Era.
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